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Norfolk, VA – May 30, 2024 – Air Control Concepts (AIR) is proud to announce the launch of a new self-paced online training series titled "Enhancing Your LinkedIn Profile and Optimizing for Brand Building." Created and instructed by Tony Mormino, the Marketing Director for Insight Partners, this comprehensive training program is now available to all employees across our family of brands.
Aligning with Our Mission and Vision
At AIR, our mission is to empower and elevate our operating companies through collaboration, culture preservation, and brand enhancement. This new training series aligns perfectly with our mission by providing our employees with the tools and knowledge to strengthen their professional presence on LinkedIn. By optimizing their profiles, our employees will be better equipped to network, build their personal brand, and represent AIR's values and excellence in the commercial HVAC sector.
About the Training Series
The "Enhancing Your LinkedIn Profile and Optimizing for Brand Building" program is designed to help employees create a compelling LinkedIn presence. The training covers essential topics such as crafting a headline and banner image, selecting the perfect profile picture, writing a powerful summary, detailing work experience, showcasing skills and endorsements, and building a network of connections. Additionally, the series includes a comparison of personal versus business pages on LinkedIn and tips for creating and sharing content effectively.
Key Benefits of the Training:
Networking Opportunities: Learn strategies to connect with professionals across various industries, enhancing your professional network.
Brand Building: Establish and reinforce your professional brand with a well-optimized LinkedIn profile.
Why This Matters
LinkedIn is a powerful platform for professional growth and brand building. With over 990 million members globally, it provides a vast network for our employees to tap into. This training series supports our vision to "build your future, safeguard your identity, shape your legacy" by equipping our team with the skills to excel in today's digital landscape.
Tony Mormino, the Marketing Director for Insight Partners and the creator of this series, stated: "Our goal is to empower our employees to effectively use LinkedIn to build their personal brand and extend the reach of ACC’s values and mission. This training series is a vital tool in achieving that."
About Air Control Concepts
Air Control Concepts is not just a holding company; we are the architects of future success in the commercial HVAC sector. Our dedication to excellence, innovation, and teamwork drives us to provide unparalleled service and support to our family of brands. With over 900 employees, 150 technicians, and 43 offices across 17 states, ACC is committed to delivering superior HVAC solutions and fostering a collaborative, growth-oriented environment.
Stay connected with Air Control Concepts on LinkedIn.
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