AIR Control Concepts (“AIR”), announces the appointment of Kelly Duffy as Head of Marketing, effective immediately. Duffy will oversee brand strategy, creative direction, and marketing operations across AIR and its rapidly expanding portfolio of operating companies.

Duffy has been instrumental in advancing marketing and brand cohesion across the AIR network, building and strengthening the brands of several AIR operating companies while shaping the identity and long-term marketing strategy for AIR Control Concepts. Her leadership has helped unify creative standards, modernize digital platforms, and establish a consistent, scalable foundation for growth across the organization. 

“Kelly brings a deep understanding of how to build and scale brands within a multi-company environment,” said Hayden Bland, Chief Operating Officer of AIR Control Concepts. “Her strategic vision, creativity, and ability to operationalize complex initiatives will be vital as AIR continues to expand its global footprint and elevate its position as a leader in performance, service, and innovation.” 

With more than 20 years of experience in marketing, brand strategy, design, and communications, Duffy has led cross-functional teams and executed enterprise-level campaigns across multiple industries, including HVAC, construction, and professional services. Known for her combination of creative instinct and operational focus, she has developed marketing frameworks that blend analytical insight with brand authenticity to drive measurable growth. 

In her new role, Duffy will lead AIR’s marketing vision, guiding unified brand strategy, digital integration, and creative execution across all operating companies. She will focus on strengthening collaboration, advancing shared marketing resources and ensuring each regional brand maintains its distinct identity while benefiting from AIR’s collective scale and expertise. “I’m energized by what’s ahead,” said Duffy. “We’re building a marketing organization engineered for scale, anchored in data intelligence, operational alignment, and design-driven storytelling. More than structure, it’s about empowering our people, strengthening our brands, and creating meaningful connection across AIR as we continue to grow.” 

About AIR Control Concepts 

AIR Control Concepts ("AIR") partners with and supports leading local commercial HVAC solutions providers throughout North America. 

Headquartered in Norfolk, Virginia, AIR cultivates mutually beneficial partnerships with its operating companies to share resources, protect independent cultures, and empower local leaders to better serve their customers and associates.